Prudential are a leading life company in the UK market, with financial strength that few life offices can match. We have consciously elected to build our UK strategy around our core assets of financial strength, our brand, our multi-asset investment skills and longevity knowledge. Our total group assets under management was £509 billion as at 31 December 2015. With more than 24 million customers worldwide, our portfolio of well-known and respected brands includes Prudential, Prudential International, M&G Investments, Jackson National Life Insurance Company and Prudential Corporation Asia, which come together to create a diversified business that can offer strength, security and a sound operational infrastructure.